Sandwich Bar Franchise – Branding

Country Choice already had a franchise sandwich brand ready to roll out called Substop, but a lot comments were made from potential franchisees about the name and design so it was decided that the brand needed a complete overhaul.

Substop had a very American look and feel and was felt it needed to be more British. A lengthy process was undertaken to rename the brand and design a new look and feel which included a new logo, lots of POS collateral including new product photography, digital menu screens, shop design and fitting as well as a continuing social media campaign.

After months of hard work the first Stacked sandwich bar has opened its doors in Broadstairs!